I'm Kelsey, a data-driven marketing expert.
I have been growing the reach and revenue of brands for nearly a decade, in industries including podcasting, banking, and even car washing. From learning and elevating subscription models to promoting live shows in Radio City Music Hall, my experience carries across channels and industries to achieve success.
Over 7 Years of Brand Storytelling
At Audiochuck, I lead all paid campaigns across digital channels including Meta, Google, and audio platforms. Click below to see strategies and results of multiple campaigns.
Paid Digital Strategy
At Audiochuck, I led the marketing campaign for the 17-city Crime Junkie Tour in 2025, which included traditional & digital channels. Click below to see an overview of the strategic efforts & results.
Podcast Tour Campaign
For over 7 years, I have been copywriting for brands across B2C & B2B industries, from live show programs to financial services blogs. Click below to see a few samples of my work.
Brand
Storytelling
from strategic ooh selection for localized campaigns (ABOVE) to writing for podcasts, websites, and beyond
Crew Carwash's anniversary aligned with Taylor Swift's Eras Tour, which allowed me to use a trending format to create one of our most engaging posts of the year. I ideated and created this asset.
This video leveraged Brit's brand identity as a knitter with Ashley's brand as the queen of true crime to help launch tour. I ideated, crafted copy, and designed the set for this post. Click to watch.
To promote Crew Carwash during the holiday sale and gifting season, I did a giveaway. I ideated the 12 days of social engagements, giveaways, and created this asset using Canva.
Through testing, we've discovered that Dark Downeast potential listeners engage more with green screens. I drafted this script, gathered assets, and communicated with the host to create this asset. Click to watch.
During the month of February, we ran a Valentines/Galentines listenership campaign for Crime Junkie to leverage seasonality. I ideated the copy and imagery for this graphic with the goal of maximum sharability.
At Crew Carwash, through testing we learned that fans and prospective fans enjoyed content from associates most. We created a day in the life series. I ideated this series.
Social Samples