Paid Digital Strategy

My campaign elements included:
  • Planning paid strategies across meta, google, tiktok, and youtube
  • managing vendor relationships for assets and placements
  • requesting and managing budget for each effort monthly
  • audience targeting ideation
  • data-driven content optimization
9x Average roas on merchandise sales
3x Average roas on fan club app subscriptions
strategized & executed all paid advertising for a top true crime podcast network of over 15 shows